I helped a 7 year old music prodigy go viral.
After connecting with child music prodigy Miles Bonham and his family through TikTok because of my music production tutorial content, Miles's parents asked if I'd be interested in working with them on their video content and strategy.
I worked with the 7-year-old to edit viral videos that showcased his incredible talent as a music producer. My role included video editing, pacing, caption writing, and strategic content formatting to help his videos perform well across Instagram, TikTok, and YouTube.
The Challenge
The goal was to capture the magic of Miles’ musical process while keeping the videos engaging and sharable. The challenge was finding the balance between producing content that felt polished enough to be high-quality, but raw enough to maintain authenticity—especially important for content featuring a young artist.
Strategy and Approach
Focused on fast-paced editing to hold attention while keeping the storytelling clear.
Avoided overly polished transitions to keep the videos feeling natural and real.
Wrote catchy, curiosity-driving captions that hooked viewers in the first few seconds.
Studied platform-specific behaviors to optimize for algorithm favorability and viewer retention.
Execution and Process
Edited footage of Miles producing beats and playing instruments, capturing both playful and skill-driven moments.
Created a consistent visual style to make the content instantly recognizable.
Posted unique cuts catered to each platform to optimize performance.
Iterated on video structure and captions based on performance analytics.
Maintained quick turnaround to sustain platform momentum.
Results and Impact
Several videos reached millions of views across social platforms.
Helped Miles grow his online presence and brand recognition at a national scale.
The content led to increased engagement, huge press attention, and a growing fanbase for Miles.
The videos became a showcase for both his musical talent and his relatability as a young creator.
Takeaways
Authenticity over polish: Viewers resonate more with raw, real moments than overly produced content.
The first 3 seconds are everything—strong hooks and captions are essential for virality.
Studying high-performing content and adapting quickly is crucial in a fast-moving social media landscape.
Working with unique talent like Miles taught me the power of letting the subject shine through editing instead of overshadowing them.